This type of design strategy tends to work best with films that cover unrealistic, fantasy-type events, particularly those that deal with the supernatural or psychological. As a result, the curiosity created by the poster translates into on-the-spot ticket sales.
The Inception poster above uses this strategy – it puts viewers in the middle of a scene from the film that can only be explained by seeing what occurs before and after it. This doesn’t have to be achieved with provocative pictures or flashy graphics, although given their advantage at grabbing attention, it’s no wonder Hollywood’s turned to them en masse.īy using the film’s characters or a major plot point, designers can establish some level of plot while still gaining the attention of anyone that views the poster. The first step, and the one most important for designers, is attention – grabbing the attention of passers-by and encouraging them to look. The four-step formula – attention, interest, desire, and action – has been used as the basis of thousands of successful movie advertising campaigns.
If there’s one simple sales formula that everyone in a performance-based position should know, it’s AIDA. These aren’t just commercial successes either – everything from smaller cult movies to huge blockbusters benefits from these 7 simple movie poster design elements. We’ve looked at some of the most effective film marketing materials out there – the promo posters that have been used on modern releases and older movies – and established some key elements that have contributed to their success.
With so much riding on a film’s success, marketing one is a massive opportunity for creative designers. Big movies are a huge business, as the recent success of films such as Avatar and The Dark Knight suggests.īillion-dollar revenue figures aren’t all that uncommon today in cinema, placing many major movies alongside companies such as Facebook when it comes to revenue.
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